Founded by Aida Husaj, AIDA brings together a background in modelling, beauty and entrepreneurship in a personal approach to womenswear. The label proposes a wardrobe defined by femininity, versatility and ease, with an emphasis on personal style and the way a woman feels in what she wears.

Originally from Peja, Kosovo, and having established her life in the Netherlands, Aida brings a perspective shaped by different places and experiences. Her career has included professional modelling and entrepreneurship in the beauty industry.

With AIDA, that experience takes on a new expression. The proposed vision is one of considered dressing, where proportion, silhouette and the relationship between individual pieces create a wardrobe that feels coherent without being restrictive. Feminine shapes and a modern sensibility define an approach to elegance that leaves space for the personality of the wearer.

At its heart, AIDA is a personal undertaking. Carrying the name of its founder, the brand brings her experience in fashion and beauty into a world of her own, with a focus on clothing that women can interpret, combine and make part of their everyday lives.